The new campaign will position the Navy as A Global Force For Good, protecting the United States and supporting the world by whatever means necessary, 24/7. The campaign will also highlight available opportunities in today’s Navy. Additionally, the new brand campaign is designed to ignite a passion within those currently serving in uniform with the knowledge and spirit of knowing that they are America’s Navy.
The advertising campaign was developed by Campbell-Ewald and was approved by the Chief of Naval Operations (CNO) in August 2009.
This spot will be airing on national television beginning the week of October 12. I’ll post programming information soon to make it easier to find once it hits TV. Until then, see the link and tell us all what you think. I hope you all love it!
Elle
I saw this commercial on Tuesday night on tv. Gave me a lump in my throat and my heart was just bursting with pride! I LOVE IT! I appreciate that they show not just our "fighting force" but our "humane force" as well. Because when it comes to releif, it's the US Navy that gets the goods to those who need it. God bless our Sailors, past, present, future and all Navy families! GO NAVY!!!!
TexasMomof2
Oct 3, 2009
BunkerQB
America's
NAVY
A SUPREME (GLOBAL) FORCE FOREVER (FOR GOOD)
Oct 4, 2009
Christine-OS2 proud mom
Oct 15, 2009